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Organic beauty is on-trend. Most new launches in the cosmetic world are in some way marketed as natural, organic, eco-friendly or plant-derived. But how do we know what all of that means, and how much of it is legit? Calling yourself “organic” as a brand is actually a bit too easy. A lot of products are called organic while they maybe only contain a few ingredients that are certified as so. In this blogpost I’m discussing what organic really means, what to look out for and where to find the best of it.
Sustainability and natural sources
When a product is certified organic, it contains ingredients that are derived from organic farming and natural sources. None of the ingredients are genetically modified and they don’t contain toxic chemicals, parabens, nanoparticles or synthetic colours and fragrances. Everything is biodegradable. The manufacturing process of the product and the sourcing of the ingredients are sustainable and transparent. The packaging is ethical, often recyclable or reusable. All is animal-friendly.
If you want to know whether your product is certified organic or not, you might want to look out for the COSMOS certification (in Europe). COSMOS stands for COSmetic Organic and natural Standard. The COSMOS logo will be printed on your product. It’s a certification by the Soil Association in collaboration with a couple of other organisations.
There are two types of COSMOS certifications: COSMOS Organic and COSMOS Natural. The Organic logo proves that the product has at least 95% organic ingredients. The Natural logo is made especially to give some sort of acknowledgement to products that do contain organic ingredients, but also materials that can never be organic because they’re not agricultural, like water, salt and clay.
Products labeled with the COSMOS Organic or Natural logo will always be free of animal testing, GM-ingredients, controversial chemicals, possible toxic ingredients and synthetic colours and fragrances. More info on the Soil Association website.
Get the best of it
I got into a more organic approach of beauty at the beginning of this year. I started looking out for the best places to shop the finest skin-loving organic brands. My ultimate go-to for certified organic products is Eminessences, a Belgian webshop owned by the beautiful Emilie. Scrolling through her website is an activity of absolute joy, discovering product after product. You might have heard me rave about Herbivore already (I use their Moon Fruit every day!) and I’m discovering the Hawaiian brand Leahlani now as well. Eminessences is a great starting point if you’re looking to try some certified organic beauty. And don’t hesitate to asks for Emi’s advice on what products are good for your skin type! I fully trust her expertise and it’s easy to see that she truly supports all the brands she stocks.
My organic and natural beauty picks: